Language for Men of Affairs, Band 2

Cover
Ronald Press Company, 1920
 

Inhalt

Where obtained?
18
Is your product or raw material subject to duty?
19
Are your materials the best?
20
Is purity and wholesomeness unquestioned?
21
What inducements offered to prospects to come and see you or inspect the plant?
22
Do you guarantee freedom from injurious methods?
26
CHAPTER PAGE
28
What additional outlay by purchaser required to make it pro ductive?
31
What markets will its product reach?
32
How long time actually required for buyer to realize satisfac tory returns?
37
If a buying proposition what inducements to dealer besides highest market price?
39
Is your line high medium or low grade in itself?
40
As compared with others?
41
SMALLER UNITS THE Elements of SENTENCES
42
Has your product individuality?
43
could the goods be improved? 44
44
Do you manufacture on basis of interchangeable parts?
45
Have you any side lines?
46
Sold in what quantities? 47 If so what?
47
Do you handle rebuilt or secondhand goods?
49
Have you byproducts?
52
Sold in what quantities?
54
Present limits national or sectional?
55
Vocational or general? 57 Arbitrary or natural?
56
How well covered by sales?
58
To what degree do you control the market
59
Is there a tendency toward concentration of capital in your
60
SMALLER UNITS POINTS OF CORRECTNESS
61
SMALLER UNITS EFFECTIVE CONSTRUCTION
83
Second Control Principle Layout Indicating Relation
92
Third Control Principle Discretion
99
CHAPTER PAGE
105
UNITS LARGER THAN THE PARAGRAPH
117
MAKING IT READABLE
130
Rhythm in Letters
136
Mastery of Technique
142

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Beliebte Passagen

Seite 146 - That man, I think, has had a liberal education, who has been so trained in youth that his body is the ready servant of his will, and does with ease and pleasure all the work, that, as a mechanism, it is capable of...
Seite 146 - The player on the other side is hidden from us. We know that his play is always fair, just, and patient. But also we know, to our cost, that he never overlooks a mistake, or makes the smallest allowance for ignorance. To the man who plays well, the highest stakes are paid, with that sort of overflowing generosity with which the strong shows delight in strength. And one who plays ill is checkmated — without haste, but without remorse.
Seite 146 - Yet It is a very plain and elementary truth, that the life, the fortune, and the happiness of every one of us, and, more or less, of those who are connected with us, do depend upon our knowing something of the rules of a game infinitely more difficult and complicated than Chess.
Seite 470 - Item: I devise to boys Jointly all the useful idle fields and commons where ball may be played; all pleasant waters where one may swim; all snowclad hills where one may coast, and all streams and ponds where one may fish, or where, when grim winter comes, one may skate; to have and to hold the same for the period of their boyhood.
Seite 471 - I leave to them the power to make lasting friendships, and of possessing companions, and to them exclusively, I give all merry songs and brave choruses to sing with lusty voices.
Seite 152 - But have you ever rightly considered what the mere ability to read means ? That it is the key which admits us to the whole world of thought and fancy and imagination...
Seite 83 - A great man is always willing to be little. Whilst he sits on the cushion of advantages, he goes to sleep. When he is pushed, tormented, defeated, he has a chance to learn something ; he has been put on his wits, on his manhood ; he has gained facts; learns his ignorauce; is cured of the insanity of conceit; has got moderation and real skill.
Seite 468 - ... and the said party of the second part hereby covenants and agrees to and with the said...
Seite 152 - Consider what you have in the smallest chosen library. A company of the wisest and wittiest men that could be picked out of all countries, in a thousand years, have set in best order the results of their learning and wisdom.
Seite 483 - Whenever I read a book or a passage that particularly pleased me, in which a thing was said or an effect rendered with propriety, in which there was either some conspicuous force or some happy distinction in the style, I must sit down at once and set myself to ape that quality.

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