Washing the Brain: Metaphor and Hidden IdeologyJohn Benjamins Publishing, 01.01.2007 - 431 Seiten Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies. |
Inhalt
CHAPTER | 3 |
CHAPTER | 5 |
CHAPTER | 7 |
CHAPTER | 8 |
Introducing metaphor | 11 |
CHAPTER 2 | 35 |
Metaphors for humans and the living world | 89 |
CHAPTER 4 | 119 |
INTRODUCTION TO SECTION 2 | 215 |
Grammar metaphor and ecology | 281 |
Capitalism and the developmentof ideological metaphors | 335 |
Bibliography | 403 |
415 | |
423 | |
429 | |
Interactions between metaphor themes | 163 |
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Häufige Begriffe und Wortgruppen
activity adversarial system anger argument become behaviour biological bodily body Bourdieu brain building cause chapter Chilton Chinese cognitive cognitive linguistics colour common competition concept conceptual metaphor conceptualised construct conventional metaphors culture Damasio discourse disease economic emotion endosymbiosis English equation evolutionary psychology example experience experiential explored expression fact feelings four humours freedom Gaia theory genes genetic give Hong Kong HUMAN IS ANIMAL hyponymic idea ideology important kind knowledge Kövecses Lakoff language less lexical items lexis linguistic liquid literally living machine Matt Ridley means meta Metalude metaphor themes metonymy move MOVEMENT FORWARD multivalency naturalistic fallacy nature objects organisation organs Origins of Virtue patterns person phor physical political produce race rape reductionism relation relationship Rifkin schema seen sexual social society sociobiological someone space speed structures success suggests symbolic Table target theory things tion traditional