The Making of Middlebrow CultureUniv of North Carolina Press, 09.11.2000 - 438 Seiten The proliferation of book clubs, reading groups, "outline" volumes, and new forms of book reviewing in the first half of the twentieth century influenced the tastes and pastimes of millions of Americans. Joan Rubin here provides the first comprehensive analysis of this phenomenon, the rise of American middlebrow culture, and the values encompassed by it. Rubin centers her discussion on five important expressions of the middlebrow: the founding of the Book-of-the-Month Club; the beginnings of "great books" programs; the creation of the New York Herald Tribune's book-review section; the popularity of such works as Will Durant's The Story of Philosophy; and the emergence of literary radio programs. She also investigates the lives and expectations of the individuals who shaped these middlebrow institutions--such figures as Stuart Pratt Sherman, Irita Van Doren, Henry Seidel Canby, Dorothy Canfield Fisher, John Erskine, William Lyon Phelps, Alexander Woollcott, and Clifton Fadiman. Moreover, as she pursues the significance of these cultural intermediaries who connected elites and the masses by interpreting ideas to the public, Rubin forces a reconsideration of the boundary between high culture and popular sensibility. |
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Seite xii
... publishers , responding to the demand for culture in organized , manageable parcels , nurtured authors like Durant who could " outline " and simplify specialized learning . At the same time , older institutions such as correspondence ...
... publishers , responding to the demand for culture in organized , manageable parcels , nurtured authors like Durant who could " outline " and simplify specialized learning . At the same time , older institutions such as correspondence ...
Seite xiii
... publishers , museum directors , and other " cultural do - gooders . " Their audience , the lower middlebrows , was consonant with Fisher's subject : they were the book- club members , the " course takers who swell the INTRODUCTION | xiii.
... publishers , museum directors , and other " cultural do - gooders . " Their audience , the lower middlebrows , was consonant with Fisher's subject : they were the book- club members , the " course takers who swell the INTRODUCTION | xiii.
Seite 17
... Publishers marketed books by subscription through traveling agents or mail order advertising to help satisfy the demand for such works.37 Undergirding the efforts of etiquette writers , Unitarians , and Ar- noldians alike , the ...
... Publishers marketed books by subscription through traveling agents or mail order advertising to help satisfy the demand for such works.37 Undergirding the efforts of etiquette writers , Unitarians , and Ar- noldians alike , the ...
Seite 18
... publishers produced a threefold increase in titles and adopted new , aggressive marketing techniques to peddle them to the public . Sales of books by subscription agents also continued to multiply . The growth of lending libraries made ...
... publishers produced a threefold increase in titles and adopted new , aggressive marketing techniques to peddle them to the public . Sales of books by subscription agents also continued to multiply . The growth of lending libraries made ...
Seite 28
... publisher Robert Collier proposed that P. F. Collier and Son create such a collection , Eliot agreed to lend his — and Harvard's - name to the venture , as well as to choose the books for inclusion and prepare an editor's introduc- tion ...
... publisher Robert Collier proposed that P. F. Collier and Son create such a collection , Eliot agreed to lend his — and Harvard's - name to the venture , as well as to choose the books for inclusion and prepare an editor's introduc- tion ...
Inhalt
1 | |
Stuart Pratt Sherman Irita Van Doren and Books | 34 |
The Early History of the BookoftheMonth Club | 93 |
John Erskine and Great Books | 148 |
illustrations | 199 |
Will Durant and the Vogue of the Outline | 209 |
Book Programs on Commercial Radio | 266 |
Notes | 331 |
Bibliography | 373 |
Index | 405 |
Permissions | 415 |
Andere Ausgaben - Alle anzeigen
Häufige Begriffe und Wortgruppen
Adler advertising aesthetic Alexander Woollcott American appeared Arnold Arnoldian audience authority Autobiography Babbitt Book Review Book-of-the-Month Club broadcast Broun Canby Canby's Canfield character civilization classics Clifton Fadiman club's COHC College critics democratic Dewey Dorothy Canfield Fisher Durant's early editor effort Eliot Emerson Erskine Papers Erskine's essay example experience Fadiman Fisher Folder genteel tradition Haldeman-Julius Helen Helen Rogers Reid Henry Seidel Canby Herald Tribune human Ibid idea ideal intellectual Irita Van Doren James John Erskine Lazarsfeld lecture Letters Library Lincoln Schuster listeners literary Loon Loon's Mark Van Doren Max Lincoln ment middlebrow modern moral Morley NBC Records Norton novel outline personality Phelps Phelps's political popular publishers quiz Radio readers reading Review of Literature role Saturday Review selection sense Sept Sherman Similarly Simon and Schuster social Story of Philosophy tion Weekly Wells's William William Lyon Phelps Woodberry Woodberry's Woollcott writers wrote Yale