Television, Audiences and Cultural StudiesRoutledge, 02.09.2003 - 336 Seiten Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems. |
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David Morley. I n t r o d u c t i o n The sequenceofthematerialsinthisbookis organized in an attempt to offer a particular reading of the trajectory of my research, as it has moved from the analysis of the ideological structure of ...
... of critics have rightly pointed not only to the dangers of the installation of a particular orthodoxy, as this fieldisincreasingly codified and institutionalized, butalso to contexts thanthat (England in the1960sand 1970s) in which it was.
... particular (and insomeways, perhaps, marginal) perspective withinthat field, in respectofmy continuing commitment toasociological perspective on the questions at issue inthe analysis of communications and culture. Equally,ifit ...
... particular definitionof what constitutedcommonsenseas the, supposedly, nonpolitical ground from which the antics of the 'the politicians and bureaucrats' could be understood. This (constructed, though seemingly naturalized) definition ...
... particular,in an attempt to(re) establish what I would consider to bethe 'preferred reading'ofthat text. In so far as this procedure needsexcusing, my reasons for adoptingit can be briefly stated. WhileIhave,naturally, beengratified by ...
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