A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
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Seite ix
... action joint; Self-defense; Sociable language; and Understatement. (c) The tactic 'Argument: choose' shows what a polarized situation you would set up if you put your proposal as an argument. If this seems a bad idea, then settle for ...
... action joint; Self-defense; Sociable language; and Understatement. (c) The tactic 'Argument: choose' shows what a polarized situation you would set up if you put your proposal as an argument. If this seems a bad idea, then settle for ...
Seite 5
... action Avoid damage to another's self - esteem Understand how social acts can be best performed through language Interpret the communication of others 2 Designing a communication structure 2.1 Overall structuring Perform greetings to ...
... action Avoid damage to another's self - esteem Understand how social acts can be best performed through language Interpret the communication of others 2 Designing a communication structure 2.1 Overall structuring Perform greetings to ...
Seite 7
... action Influence others to respond as one wishes Clarity a matter before proceeding further Distinguish non - literal language Tactic Accumulation idea arrangement Link material tactics ] } Antithesis. Preferred response Inserted ...
... action Influence others to respond as one wishes Clarity a matter before proceeding further Distinguish non - literal language Tactic Accumulation idea arrangement Link material tactics ] } Antithesis. Preferred response Inserted ...
Seite 18
... action joint make the act impersonal minimize imposition on others negative point of view presume agreement principle and tactics show concern for A.'s needs use a promise or offer use blunt tactics use formality use indirection use ...
... action joint make the act impersonal minimize imposition on others negative point of view presume agreement principle and tactics show concern for A.'s needs use a promise or offer use blunt tactics use formality use indirection use ...
Seite 33
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A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing