A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite ix
... allow them to make some input into it. (b) On looking through the Index to Collection Tactics you might think some ... allows more input from them. (d) Consider how best to word your proposal so that it avoids argument as much as ...
... allow them to make some input into it. (b) On looking through the Index to Collection Tactics you might think some ... allows more input from them. (d) Consider how best to word your proposal so that it avoids argument as much as ...
Seite xiii
... allows for resistance to its influence, and has as its goal an absolute imposition of its own wishes on others. If it ... allow for differences in viewpoint. Unlike propaganda which either succeeds or fails, persuasion can be partially ...
... allows for resistance to its influence, and has as its goal an absolute imposition of its own wishes on others. If it ... allow for differences in viewpoint. Unlike propaganda which either succeeds or fails, persuasion can be partially ...
Seite xvi
... allowing greater flexibility in the use of tactics than was permitted in the rigid models of the classical period, and shifting the focus of study from those of classical times. For example, 'invention' now incorporates an understanding ...
... allowing greater flexibility in the use of tactics than was permitted in the rigid models of the classical period, and shifting the focus of study from those of classical times. For example, 'invention' now incorporates an understanding ...
Seite xix
... allow readers to make their own decisions about what might prove useful in the many different communication situations they encounter. Indeed, this writer recognizes that the first task for any communicator is to consider the ...
... allow readers to make their own decisions about what might prove useful in the many different communication situations they encounter. Indeed, this writer recognizes that the first task for any communicator is to consider the ...
Seite 16
... Deny Describe subjectively Descriptive phrase Direct address Division of material: create Balanced representation 'Either-or' fallacy Elaborated code Emphasis Euphemism 'Even' Exception: allow Exchange Index to collection of tactics.
... Deny Describe subjectively Descriptive phrase Direct address Division of material: create Balanced representation 'Either-or' fallacy Elaborated code Emphasis Euphemism 'Even' Exception: allow Exchange Index to collection of tactics.
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing