A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite xvi
... choice of materials involves an adjustment and re-presentation of them; and now covers not only the search for ideas and arguments, but also the choice of genres and media, and the implications of choosing one or another of them. It ...
... choice of materials involves an adjustment and re-presentation of them; and now covers not only the search for ideas and arguments, but also the choice of genres and media, and the implications of choosing one or another of them. It ...
Seite xvii
... choice as it is affected by and affects the relationship between the communicator and his or her audience. This has given rise to major studies on tact and politeness, gender, and cross-cultural communications. 'Memory,' always an under ...
... choice as it is affected by and affects the relationship between the communicator and his or her audience. This has given rise to major studies on tact and politeness, gender, and cross-cultural communications. 'Memory,' always an under ...
Seite xviii
... choice of genre, for example, explaining the relative pragmatic merits of account, argument, or description, since these set up a particular framework which influences the whole way a person reads or listens to the ensuing communication ...
... choice of genre, for example, explaining the relative pragmatic merits of account, argument, or description, since these set up a particular framework which influences the whole way a person reads or listens to the ensuing communication ...
Seite 2
... choice Archaisms Clichés Metaphor Information : assess Bring general cultural support for one's ideas Myth Quotation Proverbs. Goal Task 1 General issues in communication 1.1 Supporting one's communication in general ways who has a right ...
... choice Archaisms Clichés Metaphor Information : assess Bring general cultural support for one's ideas Myth Quotation Proverbs. Goal Task 1 General issues in communication 1.1 Supporting one's communication in general ways who has a right ...
Seite 4
... choice Intonation : tone units Intonation : voice stress Listening : use Lecture : design Handle a complex argument Greeting Greeting : by phone Interaction. Command / request Questioning State Interview : respond to Body language ...
... choice Intonation : tone units Intonation : voice stress Listening : use Lecture : design Handle a complex argument Greeting Greeting : by phone Interaction. Command / request Questioning State Interview : respond to Body language ...
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A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing