A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite vii
... communication practices that surround them in their daily lives. The assumptions on which the book is based are as follows. (a) Most people spend a very high percentage of their waking life in communication with others. (b) Every ...
... communication practices that surround them in their daily lives. The assumptions on which the book is based are as follows. (a) Most people spend a very high percentage of their waking life in communication with others. (b) Every ...
Seite viii
... communication, and think of the problems you might have. (b) To help you make the best estimate of your tasks and problems, read the Table of Tasks. (c) Follow the references given in the table to the relevant tactics in the ...
... communication, and think of the problems you might have. (b) To help you make the best estimate of your tasks and problems, read the Table of Tasks. (c) Follow the references given in the table to the relevant tactics in the ...
Seite ix
... communication, and think of the problems you might have. (b) Go straight to the Index to Collection of Tactics and check any which appear to be useful. (c) Turn to the Collection of Tactics and read the useful ones. (d) Consider how ...
... communication, and think of the problems you might have. (b) Go straight to the Index to Collection of Tactics and check any which appear to be useful. (c) Turn to the Collection of Tactics and read the useful ones. (d) Consider how ...
Seite x
... communication in interpersonal relations has effects which last just as long, if not longer, than those of the mass media. For example, harsh words from a teacher at primary school can be remembered (and have an effect) long after the ...
... communication in interpersonal relations has effects which last just as long, if not longer, than those of the mass media. For example, harsh words from a teacher at primary school can be remembered (and have an effect) long after the ...
Seite xi
... communications make a major contribution to all of these. Some few people, like politicians and advertisers, may use communication to influence masses of people, but for most people communication has a much more reduced domain than this ...
... communications make a major contribution to all of these. Some few people, like politicians and advertisers, may use communication to influence masses of people, but for most people communication has a much more reduced domain than this ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing