A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite vii
... effect by both writers and speakers as they produce communications. Also, of course, by studying the tactics and their persuasive values, readers can equip themselves to enhance their ability to read the communications of others, to ...
... effect by both writers and speakers as they produce communications. Also, of course, by studying the tactics and their persuasive values, readers can equip themselves to enhance their ability to read the communications of others, to ...
Seite x
... effects which last just as long, if not longer, than those of the mass media. For example, harsh words from a teacher at primary school can be remembered (and have an effect) long after the ad for soap Introduction.
... effects which last just as long, if not longer, than those of the mass media. For example, harsh words from a teacher at primary school can be remembered (and have an effect) long after the ad for soap Introduction.
Seite xi
A Practical Language Guide Joan Mulholland. (and have an effect) long after the ad for soap powder has been forgotten. It is at least as important to an individual that he or she can establish a good working relationship with a colleague ...
A Practical Language Guide Joan Mulholland. (and have an effect) long after the ad for soap powder has been forgotten. It is at least as important to an individual that he or she can establish a good working relationship with a colleague ...
Seite 6
... Effect a change in activity in the interaction Provide a brief , and persuasive summary of a complex matter Keep to the subject , and keep others to it Use words that belong together and will be easily understood Clarity reference to ...
... Effect a change in activity in the interaction Provide a brief , and persuasive summary of a complex matter Keep to the subject , and keep others to it Use words that belong together and will be easily understood Clarity reference to ...
Seite 8
... effect by balancing it with a virtue Criticize , but neutralize its effect with praise Put together two contrary ideas in such a way that their opposition seems reduced Show strong feeling Show some matters are more important than ...
... effect by balancing it with a virtue Criticize , but neutralize its effect with praise Put together two contrary ideas in such a way that their opposition seems reduced Show strong feeling Show some matters are more important than ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing