A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite vii
... given which shows how it works tactically; and a demonstration is given of the ways in which it can be used to good effect by both writers and speakers as they produce communications. Also, of course, by studying the tactics and their ...
... given which shows how it works tactically; and a demonstration is given of the ways in which it can be used to good effect by both writers and speakers as they produce communications. Also, of course, by studying the tactics and their ...
Seite viii
... given in the table to the relevant tactics in the alphabetically listed Collection of Tactics. (d) Read any you have time for, and then consider how best to use the tactics in the particular circumstances of your communication. For ...
... given in the table to the relevant tactics in the alphabetically listed Collection of Tactics. (d) Read any you have time for, and then consider how best to use the tactics in the particular circumstances of your communication. For ...
Seite xi
... given support in an election. The important purposes of everyday life include forming group identities, associating well with others, acquiring a sense of one's own identity from the way one communicates with others, and from the ways ...
... given support in an election. The important purposes of everyday life include forming group identities, associating well with others, acquiring a sense of one's own identity from the way one communicates with others, and from the ways ...
Seite xvii
... given rise to major studies on tact and politeness, gender, and cross-cultural communications. 'Memory,' always an under-examined aspect of communication, is now receiving attention from the cognitive scientists and those who work in ...
... given rise to major studies on tact and politeness, gender, and cross-cultural communications. 'Memory,' always an under-examined aspect of communication, is now receiving attention from the cognitive scientists and those who work in ...
Seite xviii
... , are given, and ways of successfully managing some of the most persuasively difficult speech acts, such as apologize, request, and reprimand, are offered. And ways of using words and grammar, figures of speech, xviii.
... , are given, and ways of successfully managing some of the most persuasively difficult speech acts, such as apologize, request, and reprimand, are offered. And ways of using words and grammar, figures of speech, xviii.
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing