A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite vii
... goal or a set of goals that it tries to achieve. (c) Everyone communicating with a purpose in mind can use language tactics to try to do it effectively. (d) Every act of communication, no matter how apparently trivial or brief, has an ...
... goal or a set of goals that it tries to achieve. (c) Everyone communicating with a purpose in mind can use language tactics to try to do it effectively. (d) Every act of communication, no matter how apparently trivial or brief, has an ...
Seite x
... goal. They have no difficulty in recognizing that there is persuasive intent in the language of an advertiser or a ... goals of those involved in public life. It would be unfortunate if this were so, since everyday interactions and ...
... goal. They have no difficulty in recognizing that there is persuasive intent in the language of an advertiser or a ... goals of those involved in public life. It would be unfortunate if this were so, since everyday interactions and ...
Seite xii
... goal and worth a little initial discomfort. If it seems that analysis might destroy the spontaneity or naturalness of ordinary talk, then perhaps it is right that it should do so, if only because the spontaneity is often only apparent ...
... goal and worth a little initial discomfort. If it seems that analysis might destroy the spontaneity or naturalness of ordinary talk, then perhaps it is right that it should do so, if only because the spontaneity is often only apparent ...
Seite xiii
... goals of the person using it, but unlike propaganda, if it proves unsuccessful or meets too much opposition, the persuasion may be withdrawn. Also, persuasion acts rather to encourage the other person to share the view of the user, than ...
... goals of the person using it, but unlike propaganda, if it proves unsuccessful or meets too much opposition, the persuasion may be withdrawn. Also, persuasion acts rather to encourage the other person to share the view of the user, than ...
Seite xiv
... goal at any one time, or in order to build up slowly the quality and kind of relationship with someone which can be used, as a pre-persuasion, for other attempts at influence in future interactions. Persuasion also has other qualities ...
... goal at any one time, or in order to build up slowly the quality and kind of relationship with someone which can be used, as a pre-persuasion, for other attempts at influence in future interactions. Persuasion also has other qualities ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing