A Handbook of Persuasive Tactics: A Practical Language GuideMost people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
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Seite ix
... Self-defense; Sociable language; and Understatement. (c) The tactic 'Argument: choose' shows what a polarized situation you would set up if you put your proposal as an argument. If this seems a bad idea, then settle for the tactic ...
... Self-defense; Sociable language; and Understatement. (c) The tactic 'Argument: choose' shows what a polarized situation you would set up if you put your proposal as an argument. If this seems a bad idea, then settle for the tactic ...
Seite xi
Some people even consider that it is unnecessary to analyze ordinary communications because they believe that if an idea is good enough in itself, this alone will persuade others to accept it, and it needs no persuasive 'embellishment.
Some people even consider that it is unnecessary to analyze ordinary communications because they believe that if an idea is good enough in itself, this alone will persuade others to accept it, and it needs no persuasive 'embellishment.
Seite xiv
This can happen because the process of putting one's ideas into words so that others can see their value may reveal that the ideas have some faults in logic, or some inconsistencies, or a lack of evidence, or even a lack of value, ...
This can happen because the process of putting one's ideas into words so that others can see their value may reveal that the ideas have some faults in logic, or some inconsistencies, or a lack of evidence, or even a lack of value, ...
Seite xv
Every aspect of language use can represent the world and also form and sustain relationships. Our concepts are selected and represented in language. Our language structures ideas into texts, by grammatical and ...
Every aspect of language use can represent the world and also form and sustain relationships. Our concepts are selected and represented in language. Our language structures ideas into texts, by grammatical and ...
Seite xvi
The main aspects of persuasion as they saw it were: the finding of ideas 'invention,' the arrangement of materials into compositions, selection of an appropriate style, retaining the ideas and the arrangement in mind 'memory,' and ...
The main aspects of persuasion as they saw it were: the finding of ideas 'invention,' the arrangement of materials into compositions, selection of an appropriate style, retaining the ideas and the arrangement in mind 'memory,' and ...
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A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2014 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing
Bibliografische Informationen
| Titel | A Handbook of Persuasive Tactics: A Practical Language Guide |
| Autor/in | Joan Mulholland |
| Verlag | Routledge, 2003 |
| ISBN | 1134878753, 9781134878758 |
| Länge | 432 Seiten |
| Zitat exportieren | BiBTeX EndNote RefMan |