A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite vii
... interpretation of spoken and written interaction, and to make sense of the communication practices that surround them in their daily lives. The assumptions on which the book is based are as follows. (a) Most people spend a very high ...
... interpretation of spoken and written interaction, and to make sense of the communication practices that surround them in their daily lives. The assumptions on which the book is based are as follows. (a) Most people spend a very high ...
Seite xii
... interpretations of things, they can set up discussions and close them, start embarrassing topics, and so on. The power of such everyday persuasions can be felt in the strength of feelings that can arise from them. So, for example, a ...
... interpretations of things, they can set up discussions and close them, start embarrassing topics, and so on. The power of such everyday persuasions can be felt in the strength of feelings that can arise from them. So, for example, a ...
Seite xv
... interpret the world, and a set of methods by which to influence their own and others' perceptions of the world; and it can help them to manage the interactions they have with others. Every aspect of language use can represent the world ...
... interpret the world, and a set of methods by which to influence their own and others' perceptions of the world; and it can help them to manage the interactions they have with others. Every aspect of language use can represent the world ...
Seite xviii
... interpreting the communications of others are supplied. Useful tactics for the management of personal presentation, the achievement of a good working relationship, are given, and ways of successfully managing some of the most ...
... interpreting the communications of others are supplied. Useful tactics for the management of personal presentation, the achievement of a good working relationship, are given, and ways of successfully managing some of the most ...
Seite 2
... interpretation Consider the general goals of communication Understand the process of reading communications Use the language of close relationship Choose an interesting topic Use language primarily for bonding Select best topic for ...
... interpretation Consider the general goals of communication Understand the process of reading communications Use the language of close relationship Choose an interesting topic Use language primarily for bonding Select best topic for ...
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A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing