A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
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Seite v
A Practical Language Guide Joan Mulholland. Contents. Acknowledgments vi Aim of this book vii How to use this book viii Introduction x Table of Tasks 1 Index to Collection of Tactics 16 Collection of Tactics 21 397 Further reading: List ...
A Practical Language Guide Joan Mulholland. Contents. Acknowledgments vi Aim of this book vii How to use this book viii Introduction x Table of Tasks 1 Index to Collection of Tactics 16 Collection of Tactics 21 397 Further reading: List ...
Seite vii
A Practical Language Guide Joan Mulholland. Aim. of. this. book. The aim of this book is to present a catalog of the most important persuasive tactics in language. Some 300 of them have been drawn from scholarly studies on rhetoric, and ...
A Practical Language Guide Joan Mulholland. Aim. of. this. book. The aim of this book is to present a catalog of the most important persuasive tactics in language. Some 300 of them have been drawn from scholarly studies on rhetoric, and ...
Seite ix
... language; and Understatement. (c) The tactic 'Argument: choose' shows what a polarized situation you would set up if you put your proposal as an argument. If this seems a bad idea, then settle for the tactic 'Explain,' which makes less ...
... language; and Understatement. (c) The tactic 'Argument: choose' shows what a polarized situation you would set up if you put your proposal as an argument. If this seems a bad idea, then settle for the tactic 'Explain,' which makes less ...
Seite xix
... language can offer to achieve the desired results. What this book supplies is a repertory of tactics to be called on when needed. All the tactics are here because they could be valuable for anyone with a persuasive task to perform ...
... language can offer to achieve the desired results. What this book supplies is a repertory of tactics to be called on when needed. All the tactics are here because they could be valuable for anyone with a persuasive task to perform ...
Seite 2
... language Sociable language : topics Topic Weak expressions Word choice Archaisms Clichés Metaphor Information : assess Bring general cultural support for one's ideas Myth Quotation Proverbs. Goal Task 1 General issues in communication ...
... language Sociable language : topics Topic Weak expressions Word choice Archaisms Clichés Metaphor Information : assess Bring general cultural support for one's ideas Myth Quotation Proverbs. Goal Task 1 General issues in communication ...
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A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing