A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
Ergebnisse 1-5 von 67
Seite xvi
... materials into compositions, selection of an appropriate style, retaining the ideas and the arrangement in mind 'memory,' and delivery of the communication. But after Roman times, as rhetorical studies continued through the medieval ...
... materials into compositions, selection of an appropriate style, retaining the ideas and the arrangement in mind 'memory,' and delivery of the communication. But after Roman times, as rhetorical studies continued through the medieval ...
Seite xviii
... material. (b) The production of a well-constructed text. (c) Considerations of the relationship between the persuader and his or her audience. There are tactics which can assist in the choice of genre, for example, explaining the ...
... material. (b) The production of a well-constructed text. (c) Considerations of the relationship between the persuader and his or her audience. There are tactics which can assist in the choice of genre, for example, explaining the ...
Seite 2
... material Do not make others work hard at interpretation Consider the general goals of communication Understand the process of reading communications Use the language of close relationship Choose an interesting topic Use language ...
... material Do not make others work hard at interpretation Consider the general goals of communication Understand the process of reading communications Use the language of close relationship Choose an interesting topic Use language ...
Seite 3
... material Show how firmly one believes in one's material Show how generally applicable one's material is Set a way of reading for one's communications Validation of material Choose a suitable type of communication Insert an argument into ...
... material Show how firmly one believes in one's material Show how generally applicable one's material is Set a way of reading for one's communications Validation of material Choose a suitable type of communication Insert an argument into ...
Seite 4
... person Use one's voice to support one's meaning Use pause effectively Use one's voice pitch to support one's meaning Use one's voice to give emphasis to one's material Goal Task 2.2 Middle - level structuring into the written.
... person Use one's voice to support one's meaning Use pause effectively Use one's voice pitch to support one's meaning Use one's voice to give emphasis to one's material Goal Task 2.2 Middle - level structuring into the written.
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing