A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite x
... one's daily happenings is to deny one's own importance. It would also be foolish because such happenings make a major contribution to people's understanding of the world, the establishment of their value systems, and their behavioral ...
... one's daily happenings is to deny one's own importance. It would also be foolish because such happenings make a major contribution to people's understanding of the world, the establishment of their value systems, and their behavioral ...
Seite xi
... one's own identity from the way one communicates with others, and from the ways others communicate with and about one. And to these should be added the more obvious purposes of having one's information accepted, achieving cooperation in ...
... one's own identity from the way one communicates with others, and from the ways others communicate with and about one. And to these should be added the more obvious purposes of having one's information accepted, achieving cooperation in ...
Seite xiv
... one's ideas into words so that others can see their value may reveal that the ideas have some faults in logic, or some inconsistencies, or a lack of evidence, or even a lack of value, and so the communicator is forced to rethink or ...
... one's ideas into words so that others can see their value may reveal that the ideas have some faults in logic, or some inconsistencies, or a lack of evidence, or even a lack of value, and so the communicator is forced to rethink or ...
Seite xvi
... one's argument, but that it could be implicitly incorporated into a text through the pervasive use of, for example, a stereotype found in the media. 'Arrangement' now includes the design of informal speech and writing xvi.
... one's argument, but that it could be implicitly incorporated into a text through the pervasive use of, for example, a stereotype found in the media. 'Arrangement' now includes the design of informal speech and writing xvi.
Seite 2
... one's ideas Myth Quotation Proverbs. Goal Task 1 General issues in communication 1.1 Supporting one's communication in general ways who has a right to choose a topic Consider the context features Adapt one's style to others Use educated ...
... one's ideas Myth Quotation Proverbs. Goal Task 1 General issues in communication 1.1 Supporting one's communication in general ways who has a right to choose a topic Consider the context features Adapt one's style to others Use educated ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing