A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
Ergebnisse 1-5 von 69
Seite viii
... perform in your next important communication, and think of the problems you might have. (b) To help you make the best estimate of your tasks and problems, read the Table of Tasks. (c) Follow the references given in the table to the ...
... perform in your next important communication, and think of the problems you might have. (b) To help you make the best estimate of your tasks and problems, read the Table of Tasks. (c) Follow the references given in the table to the ...
Seite ix
... perform in your next important communication, and think of the problems you might have. (b) Go straight to the Index to Collection of Tactics and check any which appear to be useful. (c) Turn to the Collection of Tactics and read the ...
... perform in your next important communication, and think of the problems you might have. (b) Go straight to the Index to Collection of Tactics and check any which appear to be useful. (c) Turn to the Collection of Tactics and read the ...
Seite xi
... performing well at job interviews, and so on. Persuasive communications make a major contribution to all of these. Some few people, like politicians and advertisers, may use communication to influence masses of people, but for most ...
... performing well at job interviews, and so on. Persuasive communications make a major contribution to all of these. Some few people, like politicians and advertisers, may use communication to influence masses of people, but for most ...
Seite xvi
... perform in communication. PERSUASION AND RHETORIC For the Ancient Greeks the name for persuasion in communication was 'rhetoric,' and during Greek and Roman times the study of rhetoric as the means by which a person could achieve his or ...
... perform in communication. PERSUASION AND RHETORIC For the Ancient Greeks the name for persuasion in communication was 'rhetoric,' and during Greek and Roman times the study of rhetoric as the means by which a person could achieve his or ...
Seite xvii
... every case, the pragmatic information on each tactic's value for communication has been stripped down to its essentials, and is here presented in such a form that any reader who has to perform persuasive work can make use xvii.
... every case, the pragmatic information on each tactic's value for communication has been stripped down to its essentials, and is here presented in such a form that any reader who has to perform persuasive work can make use xvii.
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing