A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite vii
... produce communications. Also, of course, by studying the tactics and their persuasive values, readers can equip themselves to enhance their ability to read the communications of others, to improve their interpretation of spoken and ...
... produce communications. Also, of course, by studying the tactics and their persuasive values, readers can equip themselves to enhance their ability to read the communications of others, to improve their interpretation of spoken and ...
Seite xi
... produce it in the best possible way, and taking advantage of what is known of the other person's preferences, habits of mind, and opinions. For example, any good idea which is new, and which needs to be substituted for a familar old one ...
... produce it in the best possible way, and taking advantage of what is known of the other person's preferences, habits of mind, and opinions. For example, any good idea which is new, and which needs to be substituted for a familar old one ...
Seite xix
... produced, and so can use the tactics in their own practice. The book assumes that readers want practical information and advice on persuasive matters, but neither particular instruction nor rigid rules. So this book will not declare any ...
... produced, and so can use the tactics in their own practice. The book assumes that readers want practical information and advice on persuasive matters, but neither particular instruction nor rigid rules. So this book will not declare any ...
Seite 9
... Produce a brief covering comment on a matter to one's advantage Make a comparison of one matter with another Supply one's own comment on a matter Supply the causes of a matter where these are to one's advantage Supply detail of the ...
... Produce a brief covering comment on a matter to one's advantage Make a comparison of one matter with another Supply one's own comment on a matter Supply the causes of a matter where these are to one's advantage Supply detail of the ...
Seite 25
... produced, C.s know errors can happen when they present material. They often therefore overtly show the extent to which they assess themselves as accurate, and so avoid attack if others know more than they do. Or they may show their ...
... produced, C.s know errors can happen when they present material. They often therefore overtly show the extent to which they assess themselves as accurate, and so avoid attack if others know more than they do. Or they may show their ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing