A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite x
... recognizing that there is persuasive intent in the language of an advertiser or a politician, and can analyze some of the tactics that are used, but they give much less attention to and even deny the existence of their own purposes and ...
... recognizing that there is persuasive intent in the language of an advertiser or a politician, and can analyze some of the tactics that are used, but they give much less attention to and even deny the existence of their own purposes and ...
Seite xi
... recognized and his or her word valued as a consequence; it is necessary to work hard at acquiring a good reputation, and this includes presenting oneself well. And finally, people resist analyzing ordinary talk because they fear that ...
... recognized and his or her word valued as a consequence; it is necessary to work hard at acquiring a good reputation, and this includes presenting oneself well. And finally, people resist analyzing ordinary talk because they fear that ...
Seite xiii
... recognize that persuasion is intended, and indeed it may be useful at times to let people know what one wants: 'I want you all to come to dinner on Saturday.' The more covert tactics can work towards subtler goals, as when one person ...
... recognize that persuasion is intended, and indeed it may be useful at times to let people know what one wants: 'I want you all to come to dinner on Saturday.' The more covert tactics can work towards subtler goals, as when one person ...
Seite xv
... recognized. Language is influential because of the many powers it has: it can represent any single thing in many different ways; it can vary the mental representations of matters in the world to suit people's beliefs; it can mention or ...
... recognized. Language is influential because of the many powers it has: it can represent any single thing in many different ways; it can vary the mental representations of matters in the world to suit people's beliefs; it can mention or ...
Seite xvi
... recognize the power exerted by situation on an individual communicator, and we know it is important to consider the involvement of one communication with those which precede it, both for a communicator, and his or her audience. We also ...
... recognize the power exerted by situation on an individual communicator, and we know it is important to consider the involvement of one communication with those which precede it, both for a communicator, and his or her audience. We also ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing