A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite xviii
... specific cases, nor do they give examples. Other texts on language in communication totally ignore the social value of the tactics; while yet others issue rules for the use of a tactic which imply that a tactic could work anywhere and ...
... specific cases, nor do they give examples. Other texts on language in communication totally ignore the social value of the tactics; while yet others issue rules for the use of a tactic which imply that a tactic could work anywhere and ...
Seite xix
... specific circumstances—the participants, their relationships with one another, the changing moods and attitudes of the people involved in an encounter—are known, and only a participant can hope to be the best judge of these factors, and ...
... specific circumstances—the participants, their relationships with one another, the changing moods and attitudes of the people involved in an encounter—are known, and only a participant can hope to be the best judge of these factors, and ...
Seite xx
... specific attention to the details of presentation in words and sentences. 2 Index to the Collection of Tactics From page 17 to page 21 is a standard, alphabetized, index to the tactics. 3 Collection of Tactics Beginning on page 23, the ...
... specific attention to the details of presentation in words and sentences. 2 Index to the Collection of Tactics From page 17 to page 21 is a standard, alphabetized, index to the tactics. 3 Collection of Tactics Beginning on page 23, the ...
Seite 1
... specific communication to prepare could search through it for those relevant to the occasion. Tactic } Accommodation Communication conventions tactics Communication context Compensation Elaborated Table of tasks INTRODUCTION.
... specific communication to prepare could search through it for those relevant to the occasion. Tactic } Accommodation Communication conventions tactics Communication context Compensation Elaborated Table of tasks INTRODUCTION.
Seite 9
... specific in stating the basis of one's argument Give details of qualities a thing has , to suit one's purposes Compare and contrast two matters for effect Provide examples to support one's points Leave a matter incomplete as the best ...
... specific in stating the basis of one's argument Give details of qualities a thing has , to suit one's purposes Compare and contrast two matters for effect Provide examples to support one's points Leave a matter incomplete as the best ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing