A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite vii
... speech or writing. For each tactic suggestions are offered about the communication tasks for which it is suitable, a descriptive account is given which shows how it works tactically; and a demonstration is given of the ways in which it ...
... speech or writing. For each tactic suggestions are offered about the communication tasks for which it is suitable, a descriptive account is given which shows how it works tactically; and a demonstration is given of the ways in which it ...
Seite xvi
... speech and the speech acts they perform in communication. PERSUASION AND RHETORIC For the Ancient Greeks the name for persuasion in communication was 'rhetoric,' and during Greek and Roman times the study of rhetoric as the means by ...
... speech and the speech acts they perform in communication. PERSUASION AND RHETORIC For the Ancient Greeks the name for persuasion in communication was 'rhetoric,' and during Greek and Roman times the study of rhetoric as the means by ...
Seite xvii
... speech and writing where classical rhetoric focussed exclusively on formality. And it has had to come to terms with studying dialog in addition to treating the classical monolog. 'Style' has broadened its scope considerably. While ...
... speech and writing where classical rhetoric focussed exclusively on formality. And it has had to come to terms with studying dialog in addition to treating the classical monolog. 'Style' has broadened its scope considerably. While ...
Seite xviii
... speech or writing as a mode of persuasion. There are tactics on the best way to present a topic, how to introduce it ... speech acts, such as apologize, request, and reprimand, are offered. And ways of using words and grammar, figures of ...
... speech or writing as a mode of persuasion. There are tactics on the best way to present a topic, how to introduce it ... speech acts, such as apologize, request, and reprimand, are offered. And ways of using words and grammar, figures of ...
Seite xix
... speech, and logical argument to the best advantage are presented. THE READER Readers of this book, it is assumed, are already practicing communicators, and have some experience in communication, though they may lack experience in the ...
... speech, and logical argument to the best advantage are presented. THE READER Readers of this book, it is assumed, are already practicing communicators, and have some experience in communication, though they may lack experience in the ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing