A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite xi
... strong bonds with them than that one politician or another is given support in an election. The important purposes of everyday life include forming group identities, associating well with others, acquiring a sense of one's own identity ...
... strong bonds with them than that one politician or another is given support in an election. The important purposes of everyday life include forming group identities, associating well with others, acquiring a sense of one's own identity ...
Seite xii
... strong opinions and thereby influence others to agree with them; and so on. Speakers and writers involved in ordinary engagements constrain other people's actions, affect others' interpretations of things, they can set up discussions ...
... strong opinions and thereby influence others to agree with them; and so on. Speakers and writers involved in ordinary engagements constrain other people's actions, affect others' interpretations of things, they can set up discussions ...
Seite xiii
... strong and mainly covert tactics, and hardly allows for resistance to its influence, and has as its goal an absolute imposition of its own wishes on others. If it meets with opposition it simply increases the pressure on others to ...
... strong and mainly covert tactics, and hardly allows for resistance to its influence, and has as its goal an absolute imposition of its own wishes on others. If it meets with opposition it simply increases the pressure on others to ...
Seite 8
... strong feeling Show some matters are more important than others Choose the information most likely to be accepted Show importance of material Bring contraries together Emphasis Foregrounding Information : choose Ironic understatement ...
... strong feeling Show some matters are more important than others Choose the information most likely to be accepted Show importance of material Bring contraries together Emphasis Foregrounding Information : choose Ironic understatement ...
Seite 21
... strong need for accommodation when communicating with children, people from other cultures, members of the other sex, superiors or inferiors, etc. All communicators should be able to adjust their communication in this way; it is a sign ...
... strong need for accommodation when communicating with children, people from other cultures, members of the other sex, superiors or inferiors, etc. All communicators should be able to adjust their communication in this way; it is a sign ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing