A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite vii
... tactics in language. Some 300 of them have been drawn from scholarly studies on rhetoric, and from research studies in communication, linguistics, pragmatics and related fields. Each one has been adapted for practical use either in ...
... tactics in language. Some 300 of them have been drawn from scholarly studies on rhetoric, and from research studies in communication, linguistics, pragmatics and related fields. Each one has been adapted for practical use either in ...
Seite ix
... Tactics and check any which appear to be useful. (c) Turn to the Collection of Tactics and read the useful ones. (d) Consider how best to use them in the particular circumstances of your communication. For example (a) You know you have ...
... Tactics and check any which appear to be useful. (c) Turn to the Collection of Tactics and read the useful ones. (d) Consider how best to use them in the particular circumstances of your communication. For example (a) You know you have ...
Seite xii
... tactics used are very familiar to all concerned. Ordinary talk and writing, then, are worth close scrutiny, however awkward it may seem. And this is particularly so because whether people like it or not, others are using persuasive tactics ...
... tactics used are very familiar to all concerned. Ordinary talk and writing, then, are worth close scrutiny, however awkward it may seem. And this is particularly so because whether people like it or not, others are using persuasive tactics ...
Seite xiv
... tactics can be employed at a time to achieve influence. And in many cases the use of multiple tactics can be more successful than using just one. And lastly, in talk, tactics have to be constantly adjusted during an interaction. Though ...
... tactics can be employed at a time to achieve influence. And in many cases the use of multiple tactics can be more successful than using just one. And lastly, in talk, tactics have to be constantly adjusted during an interaction. Though ...
Seite xvii
... Tactics presented in this book includes some which have been credentialled by centuries of rhetorical study and others which are quite newly seen as rhetorical. In some cases the presentation in this book is the first articulation of a ...
... Tactics presented in this book includes some which have been credentialled by centuries of rhetorical study and others which are quite newly seen as rhetorical. In some cases the presentation in this book is the first articulation of a ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing