A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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Seite x
... talk with friends, as they discuss matters at work, and as they engage in their recreational pastimes. This dismissal of purpose and tactics in individual communications may have come about because, throughout its long and honored ...
... talk with friends, as they discuss matters at work, and as they engage in their recreational pastimes. This dismissal of purpose and tactics in individual communications may have come about because, throughout its long and honored ...
Seite xi
... talk and writing has as many persuasive tactics in it as are used in political or advertising language. It may also be difficult to accept that ordinary talk and writing are tactically rich, because they are denied social value, and ...
... talk and writing has as many persuasive tactics in it as are used in political or advertising language. It may also be difficult to accept that ordinary talk and writing are tactically rich, because they are denied social value, and ...
Seite xii
... talk, then perhaps it is right that it should do so, if only because the spontaneity is often only apparent and not real, and it is certainly not an indication of untactical language, but rather just a sign that the tactics used are ...
... talk, then perhaps it is right that it should do so, if only because the spontaneity is often only apparent and not real, and it is certainly not an indication of untactical language, but rather just a sign that the tactics used are ...
Seite xiv
... talk, quite ordinary people can be the agents of persuasion and influence. Second, the use of everyday-talk persuasive tactics can occasionally rebound on the users, and can even cause them to change their own views even as they are in ...
... talk, quite ordinary people can be the agents of persuasion and influence. Second, the use of everyday-talk persuasive tactics can occasionally rebound on the users, and can even cause them to change their own views even as they are in ...
Seite 7
... talk Digress in talk Rapid sequences } Command / request Side sequences to ' Take care when using the adjacent words which have complex meaning ' By the way ' Even ' ' From ' Next ' ' Oh ' ' Therefore ' ' Unless ' ' Well ' ' Y'know ...
... talk Digress in talk Rapid sequences } Command / request Side sequences to ' Take care when using the adjacent words which have complex meaning ' By the way ' Even ' ' From ' Next ' ' Oh ' ' Therefore ' ' Unless ' ' Well ' ' Y'know ...
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A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing