A Handbook of Persuasive Tactics: A Practical Language GuideMost people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
Seite x
They are often less prepared to accept that each of these social encounters is done with some purpose in mind, and that each person involved is trying to achieve some goal. They have no difficulty in recognizing that there is persuasive ...
They are often less prepared to accept that each of these social encounters is done with some purpose in mind, and that each person involved is trying to achieve some goal. They have no difficulty in recognizing that there is persuasive ...
Seite xi
It may also be difficult to accept that ordinary talk and writing are tactically rich, because they are denied social value, and attention, in the courses of study in Western education systems. But also it may be difficult because they ...
It may also be difficult to accept that ordinary talk and writing are tactically rich, because they are denied social value, and attention, in the courses of study in Western education systems. But also it may be difficult because they ...
Seite xiii
It can work quickly, as in agitation propagandas which seek an instant result, or it can permeate social life slowly as in integration propagandas which are used to impose a steady long-term adherence to a certain view of life.
It can work quickly, as in agitation propagandas which seek an instant result, or it can permeate social life slowly as in integration propagandas which are used to impose a steady long-term adherence to a certain view of life.
Seite xv
It is not the only one, of course, because people can be persuaded by bribery, by family affection, by high-status social influence, and so on, but it is certainly important even for those able to bribe people, or utilize family ...
It is not the only one, of course, because people can be persuaded by bribery, by family affection, by high-status social influence, and so on, but it is certainly important even for those able to bribe people, or utilize family ...
Seite 2
Tactic } Accommodation Communication conventions tactics Communication context Compensation Elaborated code Information control Social conventions tactics Match another's style Observe the conventions about who has a right to ...
Tactic } Accommodation Communication conventions tactics Communication context Compensation Elaborated code Information control Social conventions tactics Match another's style Observe the conventions about who has a right to ...
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A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing
Bibliografische Informationen
| Titel | A Handbook of Persuasive Tactics: A Practical Language Guide |
| Autor/in | Joan Mulholland |
| Verlag | Routledge, 2003 |
| ISBN | 1134878753, 9781134878758 |
| Länge | 432 Seiten |
| Zitat exportieren | BiBTeX EndNote RefMan |