A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
Seite x
... social encounters is done with some purpose in mind, and that each person involved is trying to achieve some goal. They have no difficulty in recognizing that there is persuasive intent in the language of an advertiser or a politician ...
... social encounters is done with some purpose in mind, and that each person involved is trying to achieve some goal. They have no difficulty in recognizing that there is persuasive intent in the language of an advertiser or a politician ...
Seite xiii
... social life slowly as in integration propagandas which are used to impose a steady long-term adherence to a certain view of life. Persuasion is quite a different activity. It differs in its aims, in the means it uses, in the pressure it ...
... social life slowly as in integration propagandas which are used to impose a steady long-term adherence to a certain view of life. Persuasion is quite a different activity. It differs in its aims, in the means it uses, in the pressure it ...
Seite xv
... social influence, and so on, but it is certainly important even for those able to bribe people, or utilize family affection or social influence that they be able to handle the persuasive qualities of language as they do it, a badly ...
... social influence, and so on, but it is certainly important even for those able to bribe people, or utilize family affection or social influence that they be able to handle the persuasive qualities of language as they do it, a badly ...
Seite 2
... Social conventions tactics Match another's style Observe the conventions about who has a right to communicate , Testimony of own experience Principle of least effort Rapport versus report : choose Reading : use Restricted code Tellable ...
... Social conventions tactics Match another's style Observe the conventions about who has a right to communicate , Testimony of own experience Principle of least effort Rapport versus report : choose Reading : use Restricted code Tellable ...
Seite 4
... social values of spoken communication Maintain smooth exchange of turns at speaking Avoid silence Use one's turn to control who speaks next Hold onto one's speaking turn Try to gain a speaking turn Sounds and sense Spoken communication ...
... social values of spoken communication Maintain smooth exchange of turns at speaking Avoid silence Use one's turn to control who speaks next Hold onto one's speaking turn Try to gain a speaking turn Sounds and sense Spoken communication ...
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A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
accept action agree allow appear argument attention avoid begin Bill bond cause choice choose close communication consider convention criticism Description detail difficult effect event example expect experience expressed face feel Further reading give given goals happen ideas important indicate indirect influence interaction interest interpretation involved kind language Leech less listeners material matter meaning meeting negative notice object occur offered one’s opinion particular perform perhaps person Persuasive value phrase Politeness position possible present problem produce question readers reasons recognize reference represented request requires response sentence share social someone speaker speaking specific speech statement strong suggests Svartvik tactics tactics Further reading talk Tasks things thought topic turn understand whole wish writing