Advertising and Culture: Theoretical PerspectivesMary Cross Bloomsbury Academic, 11.07.1996 - 136 Seiten This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture. |
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Seite 14
... depicting the foreigner only in attractive terms not only masks the deep fears of the isolationist American , but also contributes to the narrative of expansion evident in so many of these ads . The beautification of the foreign ...
... depicting the foreigner only in attractive terms not only masks the deep fears of the isolationist American , but also contributes to the narrative of expansion evident in so many of these ads . The beautification of the foreign ...
Seite 35
... depict drivers , almost always men , fleeing the restraints of modern life into the wilds of nature . And in this series ... depicted . The pastoral " natural " world here is embodied in the product itself , thus completing the total ...
... depict drivers , almost always men , fleeing the restraints of modern life into the wilds of nature . And in this series ... depicted . The pastoral " natural " world here is embodied in the product itself , thus completing the total ...
Seite 117
... depicted blacks only serves to reinforce the cultural stereotype and neutralizes whatever threat might have been implicit in the depiction of blacks in more conventional white collar roles . ( 11 ) Even with all the things written about ...
... depicted blacks only serves to reinforce the cultural stereotype and neutralizes whatever threat might have been implicit in the depiction of blacks in more conventional white collar roles . ( 11 ) Even with all the things written about ...
Inhalt
Exotica in American TV Ads of the Eighties | 11 |
An Essay | 75 |
The Selling of Gender Identity | 91 |
Urheberrecht | |
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advertising's Adweek African Americans American appearance Arab argue audience BBDO become behavior bring good things Brion Gysin Burroughs campaign campus of Fairleigh civilization communication consumers contemporary corporate created D.H. Lawrence Dan Fox depicted discourse Dream evoke example exotic Fairleigh Dickinson University female fiction film foreign GE's gender Gentlemen's Quarterly Gitlin Glass Bead Game Goffman hair Hispanic human identity idolatrous faith impact Jameson Japanese John language learning Lears lives look Lyotard magazine male Marchand meaning modern modernist myth Naked Lunch nature nostalgia pastoral play political PoMo portrayed postmodern cultural postmodernist Princeville programs racial reality reinforce representation role salvation Saturn Saturn Corporation sell social society stereotypes story strategies structure suggest symbols Television Todd Gitlin Toyota 4Runner traditional TV ads TV advertising TV commercials University Press values viewer woman women York young