A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
Ergebnisse 1-5 von 73
Seite
... materials into compositions, selection of an appropriate style, retaining the ideas and the arrangement in mind 'memory,' and delivery of the communication. But after Roman times, as rhetorical studies continued through the medieval ...
... materials into compositions, selection of an appropriate style, retaining the ideas and the arrangement in mind 'memory,' and delivery of the communication. But after Roman times, as rhetorical studies continued through the medieval ...
Seite
... material. b. The production of a well-constructed text. c. Considerations of the relationship between the persuader and his or her audience. There are tactics which can assist in the choice of genre, for example, explaining the relative ...
... material. b. The production of a well-constructed text. c. Considerations of the relationship between the persuader and his or her audience. There are tactics which can assist in the choice of genre, for example, explaining the relative ...
Seite 1
... material Show how firmly one believes in one's material Show how generally applicable one's material is Set a way of reading for one's communications Choose a suitable type of communication Insert an argument into another type of ...
... material Show how firmly one believes in one's material Show how generally applicable one's material is Set a way of reading for one's communications Choose a suitable type of communication Insert an argument into another type of ...
Seite 2
... material to end on a high note Divide one's material to suit one's purposes Highlight one item of one's material Focus attention on some matters other than others Arrange one's ideas to best advantage Ensure that others can handle the ...
... material to end on a high note Divide one's material to suit one's purposes Highlight one item of one's material Focus attention on some matters other than others Arrange one's ideas to best advantage Ensure that others can handle the ...
Seite 3
... material Take care when using the adjacent words which have complex meaning 3.2 Ranking the elements of the material } Persuade by ... material : substitution Reciprocals 3.4 Selecting names for the material 3.5 Enriching and elaborating.
... material Take care when using the adjacent words which have complex meaning 3.2 Ranking the elements of the material } Persuade by ... material : substitution Reciprocals 3.4 Selecting names for the material 3.5 Enriching and elaborating.
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
A.’s face accept ADVERBS argument attitude avoid Bill body language bond Brown and Levinson cause choose clause Codeswitching cooperative principle criticism damage difficult example expressed Face threats feel free indirect speech Further reading Brown Further reading Corbett Further reading Leech genre give goals grammatical Greenbaum ideas important imposition indicate inserted sequence interaction interpretation joke Leech and Svartvik listeners loss of face Mary matter meaning metaphor Metonymy narrative negative offered one’s oneself perform person Persuasive value Peter loves Mary phrase Politeness indirection Politeness tactics Further possible praise preferred response present problem produce question Quirk readers reading Corbett 1977 recognize reference request share signal sociable language Social convention someone speaker specific speech speech act suggests tactics Further reading talk Tasks Description things topic understand Wierzbicka 1987 wish words