A Handbook of Persuasive Tactics: A Practical Language GuideRoutledge, 02.09.2003 - 432 Seiten Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. |
Im Buch
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... social encounters is done with some purpose in mind, and that each person involved is trying to achieve some goal. They have no difficulty in recognizing that there is persuasive intent in the language of an advertiser or a politician ...
... social encounters is done with some purpose in mind, and that each person involved is trying to achieve some goal. They have no difficulty in recognizing that there is persuasive intent in the language of an advertiser or a politician ...
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... social influence it sets up a slant of thought which focusses on its agents— the advertisers and politicians, and on its audience—the passive masses. This is a poor model and mode of thought to use on the very different daily ...
... social influence it sets up a slant of thought which focusses on its agents— the advertisers and politicians, and on its audience—the passive masses. This is a poor model and mode of thought to use on the very different daily ...
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... social influence, and so on, but it is certainly important even for those able to bribe people, or utilize family affection or social influence that they be able to handle the persuasive qualities of language as they do it, a badly ...
... social influence, and so on, but it is certainly important even for those able to bribe people, or utilize family affection or social influence that they be able to handle the persuasive qualities of language as they do it, a badly ...
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... social value of the tactics; while yet others issue rules for the use of a tactic which imply that a tactic could work anywhere and anytime. This text differs significantly from these in that it comprehensively names and describes the ...
... social value of the tactics; while yet others issue rules for the use of a tactic which imply that a tactic could work anywhere and anytime. This text differs significantly from these in that it comprehensively names and describes the ...
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... social values of spoken communication Maintain smooth exchange of turns at speaking Avoid silence Use one's turn to control who speaks next Hold onto one's speaking turn Try to gain a speaking turn Myth Quotation Proverbs Reference to ...
... social values of spoken communication Maintain smooth exchange of turns at speaking Avoid silence Use one's turn to control who speaks next Hold onto one's speaking turn Try to gain a speaking turn Myth Quotation Proverbs Reference to ...
Andere Ausgaben - Alle anzeigen
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Eingeschränkte Leseprobe - 2003 |
Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 1994 |
A Handbook of Persuasive Tactics: A Practical Language Guide Joan Mulholland Keine Leseprobe verfügbar - 2015 |
Häufige Begriffe und Wortgruppen
A.’s face accept ADVERBS argument attitude avoid Bill body language bond Brown and Levinson cause choose clause Codeswitching cooperative principle criticism damage difficult example expressed Face threats feel free indirect speech Further reading Brown Further reading Corbett Further reading Leech genre give goals grammatical Greenbaum ideas important imposition indicate inserted sequence interaction interpretation joke Leech and Svartvik listeners loss of face Mary matter meaning metaphor Metonymy narrative negative offered one’s oneself perform person Persuasive value Peter loves Mary phrase Politeness indirection Politeness tactics Further possible praise preferred response present problem produce question Quirk readers reading Corbett 1977 recognize reference request share signal sociable language Social convention someone speaker specific speech speech act suggests tactics Further reading talk Tasks Description things topic understand Wierzbicka 1987 wish words