Strategic Management: A Fresh Approach to Developing Skills, Knowledge and Creativity

Strategic management continues to grow in popularity in both universities and business schools. The reason for the discipline's success is that it works: this is reflected in how widely it has become established in all sectors of the global economy. This book reflects the new directions that strategic management is taking internationally. The text has been specially designed to help students develop insights that they can use to make sense of the new global economy and the complexity of the modern business environment. It aims to prepare students for the responsibilities of strategic management by increasing their knowledge of strategic action and their ability to think strategically. It fosters lifelong learning by encouraging strategic managers to continually reflect and ask themselves questions, such as what are the strategic actions that are required in this context? What are the consequences of this action? How can strategic action be made more effective? This book will enable strategic managers to develop and test their knowledge and understanding through experimentation. ""Strategic Management"" adopts a highly focused teaching method, which reflects developments that have taken place in online and self-managed learning. This approach includes: * Conventional chapter teachings; * Extracted readings from seminal strategic management texts; * Selected readings from management texts to deepen and extend knowledge and understanding; * A web site to supplement the text, which will be updated by the authors (www.pragmaticstrategy.org.uk);