Television, Audiences, and Cultural StudiesRoutledge, 1992 - 325 Seiten Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems.-- from http://www.amazon.co.uk (Jan. 23, 2014). |
Im Buch
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Seite 127
... dimension of communications . Second , it would involve us in dealing more with the relevance / irrelevance and comprehension / incomprehension dimensions of decoding rather than being directly concerned with the acceptance or rejection ...
... dimension of communications . Second , it would involve us in dealing more with the relevance / irrelevance and comprehension / incomprehension dimensions of decoding rather than being directly concerned with the acceptance or rejection ...
Seite 209
... dimension of the rhetorical work of television , and one little studied outside the realms of advertising , is the significance of metaphor . It is a commonplace observation that television ads . provide children , in particular , with ...
... dimension of the rhetorical work of television , and one little studied outside the realms of advertising , is the significance of metaphor . It is a commonplace observation that television ads . provide children , in particular , with ...
Seite 315
... dimension 136–7 ; dominant 89 , 99 , 115–16 , 126–7 ; gender differences 101 ; and genre theory 127-30 ; influence of direct experience 100 ; and intentionality 120-1 ; interplay of textual and social variables 119-20 ; and meaning ...
... dimension 136–7 ; dominant 89 , 99 , 115–16 , 126–7 ; gender differences 101 ; and genre theory 127-30 ; influence of direct experience 100 ; and intentionality 120-1 ; interplay of textual and social variables 119-20 ; and meaning ...
Inhalt
a critical history | 45 |
texts readers and subjects | 59 |
the Nationwide audience | 75 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
activity analysis argues argument articulated attempt audience research audience study behaviour British Film Institute broadcasting Brunel University Brunsdon central Charlotte Brunsdon codes communications technologies complex concept concerned constituted constructed consumer consumption context cultural competence cultural studies decoding defined determined differential dimension discourses domestic dominant effect empirical ethnography everyday fact Family Television film focus forms framework function Geertz gender groups household ibid ideological individual interpellation interpretation interview involved issues masculine mass media material meaning mode Morley Nationwide Nationwide project notes offer particular patterns perspective political polychronic polysemic postmodern practices preferred reading problem problematic production programme question Radway readers reference relation responses role Screen theory seen semiotic sense significance Silverstone simply situation soap opera social society space specific sphere structure television viewing textual theory understand viewers watching television women