Washing the Brain Metaphor and Hidden Ideology
John Benjamins Publishing, 17.01.2007 - 431 Seiten
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor s reductionist tendencies.
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activity adversarial system anger animals basis become behaviour Blackfoot body brain canonical event capital cause chapter Chinese classiﬁcation clause cognitive cognitive linguistics colour competition concept conceptual metaphor conceptualisation conﬂict construction culture Damasio Darwin deﬁned deﬁnition diﬂferent discourse disease economic emotion English equation ergative verbs example experiential explored expression feelings ﬁeld ﬁnd ﬁrst ﬂow four humours Gaia theory genes genetic give grammar Hobbes human Hume hyponymic idea ideology important industrial inﬂuence interaction Iohn kind KOvecses labour Lakoff language less lexis linguistic liquid literal machine Malthus Matt Ridley means Metalude metaphor themes metonymic moral motion movement multivalency naturalistic fallacy nature Niitsi’powahsin nouns objects one’s organisation person philosophers physical political produce race reductionism reﬂects relation relationship schema scientiﬁc selﬁsh sexual social society sociobiological space speciﬁc structure suggests Table target theory things tion traditional universal verbs wealth