Rhetorical argumentation principles of theory and practice

1. Introduction: A Rhetorical Turn for Argumentation Alice′s Predicament Models of Argument Beyond the Logical Beyond the Dialectical Rhetoric and Rhetorical Argumentation The Path Ahead2. Argument as Rhetorical... Introduction: Rhetoric′s Origin Argument′s Origin Rhetoric and Argument in Fifth- and Fourth- Century Greece Sophistic Argument Sophistic Argument and the Notion of ′Fallacy′ Rhetoric as Invitational3. ...And Rhetoric as Argument Introduction: Rhetorical Figures and Arguments Reboul on Figures and Arguments Perelman and Olbrechts-Tyteca Fahnestock′s Figural Logic Figures as Arguments Conclusion4. Rhetorical Contexts and the Dialogical Introduction: Dialogue and Dialogues Bakhtin′s Terminology Dialogic Argument Reflections on a Bakhtinian Model Examples Conclusion5. Martians, Philosophers, and Reasonable People: The Construction of Objective Standards Introduction How Martians Reason The Martian Standard and the Problems of Evaluation Bakhtin′s Superaddressee Perelman and Olbrechts-Tyteca′s Universal Audience Conclusion6. Developing the Universal Audience Introduction: Why the Universal Audience Fails Reading the Universal Audience: Two Views Reappraising the Universal Audience Applying the Idea of a Universal Audience7. The Truth about Orangutans: Conflicting Criteria of Premise Adequacy Introduction: Deep Disagreements Between Logic and Rhetoric Hamblin′s Orangutans The Rhetoric of Philosophy: Metaphors as Argument Acceptability Conclusion8. Rhetorical Conclusions From Protagoras to Bakhtin The Rhetorical Audience Goals of Rhetorical Argumentation Conclusions Without Conclusiveness